A short while back, Artifact Uprising and I began discussing what makes Moms so special. Personally, I get frustrated when trying to tell my Mom how much she means to me because cards and phone calls feel flat, underwhelming, and inaccurate when compared to my deeper emotions. After all, when I think of the unique connection I have with my Mom, I am flooded with memories – from playing hookie to go to the beach together, to raising a glass in honor of her remission from cancer, to celebrating Thanksgiving with chopsticks in Hangzhou. I wanted to make something that honored those memories.
As the process unfolded with Artifact Uprising and they commissioned this video, I was struck with how accurate their branding is – in both product, word, and deed they truly are inspired by the disappearing beauty of the tangible. It was an honor to work with such an honest and creative group and I hope you enjoy the end result.
PS notice a familiar face other than mine? Delanie and her son, Wyatt, make a stunning appearance for the introduction. Thanks again The Craftsman and Apprentice!